SAURABH ADITYA PORTFOLIO

Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time.

Fashion is a term that usually applies to a person that is often wearing the 'in' clothes , but quite often applies to a personal mode of expression that may or may not apply to all. Inherent in the term is the idea that the mode will change more quickly than the culture as a whole. The terms "fashionable" and "unfashionable" are employed to describe whether someone or something fits in with the current popular mode of expression. The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beauty and style.


DESIGN COLLECTIONS:

OLD COLLECTION
23rd December 2003
At : Milani Hall, Jamshedpur



100% HANDLOOM COTTON MATERIALS

All design is made up of 100% Handloom Cotton & Silk Materials. These Cotton belongs to South India. Natural Dyes, Npthol Dye are mostly used in this material. These materials are of good quality, good color fastness, good Luster, and good Absorbency. After wearing you will be comfortable and feel coolness of the material. All these Deigns are made for the Exhibition purpose as a project work.

OTHER COLLECTIONS
3Oth MAY 2004
At: Tube Makers Club,
Jamshedpur


Silk Material Used with Hand Embroidery (Dubca, Nalki, Golden Zari, Silver Zari, etc.)

The Indian rural market

The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore. With 128 million households, the rural population is nearly three times the urban.

As a result of the growing affluence, fuelled by good monsoons and the increase in agricultural output to 200 million tonnes from 176 million tonnes in 1991, rural India has a large consuming class with 41 per cent of India's middle-class and 58 per cent of the total disposable income.

The importance of the rural market for some FMCG and durable marketers is underlined by the fact that the rural market accounts for close to 70 per cent of toilet-soap users and 38 per cent of all two-wheeler purchased. The rural market accounts for half the total market for TV sets, fans, pressure cookers, bicycles, washing soap, blades, tea, salt and toothpowder, What is more, the rural market for FMCG products is growing much faster than the urban counterpart.

Source: http://www.thehindubusinessline.com/2004/02/16/stories/2004021600160900.htm

For More Information please visit to above link.

How Rural and Social Marketing go Hand in hand?